Scaling Marketing + Commercial Talent for an Independent Record Label
The Challenge
An influential independent record label was experiencing rapid growth and needed to level up its talent across both creative and commercial functions. With ambitious release schedules and a growing artist roster, they sought a partner who understood the cultural nuances of the music industry and could deliver standout talent quickly—with zero compromise on brand fit.
The TalentNow Approach
We partnered directly with the label’s founder and COO to define key roles across publishing, marketing, and streaming strategy. By leaning on our passive outreach strategy and industry network, we sourced talent who not only had the experience, but also the taste, agility, and ethos to thrive in a fast-moving, independent music culture.
The Outcome
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Placed a Head of Publishing with a strong sync and rights management background
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Built out the entire marketing function, including 4 roles across digital, artist marketing, social media, and audience development
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Filled a Streaming Director role to deepen DSP relationships and optimize release performance
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Delivered candidates in under 21 days per role on average
“Regina operated like an extension of our C-suite. She helped me hire not just great leaders—but the right leaders for this next chapter.”
— CEO, Series C HealthTech Company